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New measures in responsible gambling

LeoVegas take new measures in responsible gambling

That the regulatory body, the UK Gambling Commission (UKGC) keep a close eye on all operators is a well-known fact. And have no problem to dish out huge fines to offenders straying from the framework of regulations. But more importantly, keep the online gaming environment safe and fun for the players. That LeoVegas now hope to contribute to even more with their brand new product, LeoLine. Which will roll out on its UK facing brands, in collaboration with the organisation Gambling Therapy.

Live help when needed

The new product and service will offer instant live support to any player seeking guidance on gambling habits. However, LeoLine is still in its infancy. And will first deploy for a three-month test period to evaluate its impact. The result of the test period will then find its way to the rest of the industry, at a later stage this year. And Rob Mabbett, the manager over at Gambling Therapy, has great beliefs in the project and added the following. “I am sure this trial will be a success for our respective organisations. That will help us achieve our shared aim of creating a safer gambling environment for the millions of people who gamble online worldwide.”

Can’t have too many

Sure this might just be one of many new tools to promote gambling awareness. But having the organisation Gambling Therapy in your corner will offer help in more ways than one. With its many years of experience and now close working relationship, Gambling Therapy can offer a unique training experience. But also share its knowledge with the customer-facing support at the operator. Which will help them to identify a problem in its early stage. But also how to interact with customers in the right manner. In the end, even if this prevention tool should come up short after its three-month test period, it doesn’t matter. The important thing is that operators take responsibility. And keep on trying offering services like LeoLine. But, let’s hope LeoVegas got it right with the new live chat. They have also changed the way they work with casino bonus news like how they offer their bonuses and also how to show the T&C.